{"id":732,"date":"2017-10-20T15:16:23","date_gmt":"2017-10-20T15:16:23","guid":{"rendered":"http:\/\/www.ajeandalucia.org\/almeria\/?p=732"},"modified":"2018-01-23T16:47:57","modified_gmt":"2018-01-23T16:47:57","slug":"beneficios-de-la-digitalizacion-de-tu-empresa","status":"publish","type":"post","link":"https:\/\/ajeandalucia.org\/almeria\/2017\/10\/20\/beneficios-de-la-digitalizacion-de-tu-empresa\/","title":{"rendered":"Beneficios de la digitalizaci\u00f3n de tu empresa"},"content":{"rendered":"<p>La <strong>transformaci\u00f3n digital<\/strong> supone, hoy en d\u00eda, la clave para el \u00e9xito de las empresas. Las nuevas tecnolog\u00edas han cambiado dr\u00e1sticamente la manera en que el cliente se informa y consume. Los consumidores han dejado de ser pasivos para convertirse en cocreadores de las marcas (<em><strong>prosumers<\/strong><\/em>), y las empresas deben adaptarse y estar preparadas para convertir los retos que estos cambios plantean en oportunidades de negocio. La manera de adaptarse es a trav\u00e9s de la adopci\u00f3n de los valores y principios de la era digital.<br \/>\nPara poder transformar tu empresa debes conocer el entorno digital, as\u00ed como tener la capacidad de desenvolverte en la econom\u00eda digital. Es muy importante que el proceso interno de trabajo est\u00e9 digitalizado, de manera que los empleados sean capaces de buscar, obtener, evaluar, organizar y compartir informaci\u00f3n en contextos digitales.<br \/>\n<strong>La innovaci\u00f3n<\/strong><br \/>\nHay que tener un esp\u00edritu innovador en todos los departamentos de la empresa, apostando por nuevas ideas y no temiendo al fracaso, pues todo fallo sirve para mejorar.<br \/>\nInmersi\u00f3n en el entorno mobile<br \/>\nEl auge del uso de <strong>smartphones y tablets<\/strong> ofrece un sinf\u00edn de oportunidades que las empresas deben ser capaces de aprovechar transformando su modo de oferta. El negocio mobile es el futuro de los negocios y nos encontramos en un mercado en el que est\u00e1 todo por hacer.<br \/>\n<strong>Adaptar el contenido<\/strong><br \/>\nEs necesario contar con un contenido que se adapte al formato digital y no sea est\u00e1tico. Los consumidores ya no quieren leer, sino recibir peque\u00f1as cantidades de informaci\u00f3n (preferiblemente en formato audiovisual) que puede ser convertido en contenido viral a trav\u00e9s de las <strong>redes sociales<\/strong>, por ejemplo.<\/p>\n<p><strong>La evoluci\u00f3n del consumidor<\/strong><br \/>\nGracias a las redes sociales encontramos conversaciones de la comunidad online entorno a una marca, donde se expresan opiniones y valoraciones de la misma. Para aprovechar esta oportunidad que nos ofrece la transformaci\u00f3n digital debemos detectar aquellos clientes o posibles clientes que hablan bien de una marca para poder aprovechar su influencia ante otros clientes potenciales.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La transformaci\u00f3n digital supone, hoy en d\u00eda, la clave para el \u00e9xito de las empresas. Las nuevas tecnolog\u00edas han cambiado [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":733,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[8],"tags":[62,30,45,64,63],"class_list":["post-732","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-digitalizacion","tag-emprendedores","tag-empresas","tag-empresas-digitales","tag-era-digital"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Beneficios de la digitalizaci\u00f3n de tu empresa - AJE Almer\u00eda<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ajeandalucia.org\/almeria\/2017\/10\/20\/beneficios-de-la-digitalizacion-de-tu-empresa\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Beneficios de la digitalizaci\u00f3n de tu empresa - AJE Almer\u00eda\" \/>\n<meta property=\"og:description\" content=\"La transformaci\u00f3n digital supone, hoy en d\u00eda, la clave para el \u00e9xito de las empresas. 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