{"id":770,"date":"2017-12-01T13:43:10","date_gmt":"2017-12-01T13:43:10","guid":{"rendered":"http:\/\/www.ajeandalucia.org\/almeria\/?p=770"},"modified":"2018-01-23T16:44:36","modified_gmt":"2018-01-23T16:44:36","slug":"exito-en-la-primera-edicion-de-buenas-migas-con-santiago-alfonso-director-de-marketing-de-grupo-cosentino","status":"publish","type":"post","link":"https:\/\/ajeandalucia.org\/almeria\/2017\/12\/01\/exito-en-la-primera-edicion-de-buenas-migas-con-santiago-alfonso-director-de-marketing-de-grupo-cosentino\/","title":{"rendered":"\u00c9xito en la primera edici\u00f3n de ‘Buenas migas con…Santiago Alfonso’, director de Marketing de Grupo Cosentino"},"content":{"rendered":"

Ayer estrenamos con \u00e9xito la primera edici\u00f3n del formato \u2018Buenas Migas con\u2026\u2019, un evento que gira en torno a una entrevista distendida a l\u00edderes de la provincia de diferentes sectores. En esta ocasi\u00f3n, el periodista y empresario Alberto Guti\u00e9rrez<\/strong>, encargado de dirigir el acto, charl\u00f3 con Santiago Alfonso, director de Marketing de Grupo Cosentino<\/a><\/strong>, la multinacional l\u00edder en superficies de cocina ubicada en Cantoria.<\/p>\n

\"IMG_9881\"<\/p>\n

\"IMG_9896\"<\/p>\n

\"IMG_9893\"<\/p>\n

Durante las casi dos horas que dur\u00f3 el evento, se desvelaron algunas claves del \u00e9xito de la compa\u00f1\u00eda<\/strong> y el papel que desempe\u00f1a el marketing en el desarrollo de la misma. \u201cAproximadamente un 6 por ciento de la facturaci\u00f3n se destina a diferentes acciones de marketing\u201d, apunt\u00f3 Alfonso, que cree necesaria \u201cla combinaci\u00f3n de marketing digital y actuaciones presenciales\u201d para un mayor impacto en la sociedad. Cerca de cincuenta asistentes acudieron a las instalaciones de Muebles Mago<\/strong><\/a>, donde tuvo lugar la entrevista, que estuvo ambientada en una cocina, la parte de la casa que m\u00e1s se identifica con Grupo Cosentino. A lo largo del acto, los invitados tuvieron la oportunidad de preguntar al experto en marketing todas sus dudas, algunas muy interesantes como el origen del nombre \u2018Dekton\u2019<\/strong>, uno de los materiales identificativos de la compa\u00f1\u00eda. \u201cEs una historia curiosa, porque en principio se iba a llamar \u2018Wedom\u2019, pero a \u00faltima hora tuvimos que recurrir a la segunda opci\u00f3n porque el t\u00e9rmino pod\u00eda crear confusi\u00f3n en el mundo angloparlante. El d\u00eda antes de la presentaci\u00f3n oficial decidimos llamarlo \u2018Dekton\u201d, apunt\u00f3 Santiago Alfonso.<\/p>\n

\"IMG_9925\"<\/p>\n

\"IMG_9935\"<\/p>\n

El reci\u00e9n estrenado formato \u2018Buenas migas con\u2026\u2019<\/strong> tiene como objetivo conocer profundamente y de manera m\u00e1s personal a diferentes profesionales de la provincia de Almer\u00eda<\/strong>.<\/p>\n

El evento, organizado\u00a0desde la Asociaci\u00f3n de J\u00f3venes Empresarios de Almer\u00eda, cuenta con la colaboraci\u00f3n de la empresa Muebles Mago, la entidad bancaria Cajamar y la Agencia de Comunicaci\u00f3n, Publicidad y Marketing Babilonia<\/strong><\/a>.<\/p>\n

\"IMG_9955\"<\/p>\n

\"IMG_9957\"<\/p>\n

Gracias a todos los que nos acompa\u00f1asteis ayer. Ya estamos pensando en la siguiente edici\u00f3n, \u00bfcon qui\u00e9n sorprenderemos esta vez?<\/p>\n","protected":false},"excerpt":{"rendered":"

Ayer estrenamos con \u00e9xito la primera edici\u00f3n del formato \u2018Buenas Migas con\u2026\u2019, un evento que gira en torno a una […]<\/p>\n","protected":false},"author":3,"featured_media":779,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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