{"id":19578,"date":"2016-04-07T12:09:43","date_gmt":"2016-04-07T10:09:43","guid":{"rendered":"http:\/\/www.ajegranada.org\/?p=19578"},"modified":"2016-04-07T12:09:43","modified_gmt":"2016-04-07T10:09:43","slug":"esade-la-internacionalizacion-de-la-empresa-reto-y-oportunidad","status":"publish","type":"post","link":"https:\/\/ajeandalucia.org\/granada\/2016\/04\/07\/esade-la-internacionalizacion-de-la-empresa-reto-y-oportunidad\/","title":{"rendered":"ESADE: &quot;La internacionalizaci\u00f3n de la empresa: reto y oportunidad&quot;"},"content":{"rendered":"<p>El Club Andaluc\u00eda Oriental ESADE Alumni nos invita a participar en la sesi\u00f3n del Programa de Continuidad, titulada <strong>&#8220;La internacionalizaci\u00f3n de la empresa: reto y oportunidad&#8221;<\/strong>, a cargo de <strong>Xavier<\/strong> <strong>Mendoza<\/strong> (Lic&amp;MBA 79), profesor titular del Departamento de Direcci\u00f3n General y Estrategia de ESADE y director del Observatorio de la Empresa Multinacional Espa\u00f1ola (OEME) de ESADE.<\/p>\n<p>Esta sesi\u00f3n\u00a0ser\u00e1 <strong>diferente<\/strong> a las que organizan peri\u00f3dicamente, ya que participar\u00e1n dos empresas de dos sectores muy diferentes:<strong> NEGRATIN y TOSTEDROS SOL DE ALBA<\/strong>, donde sus <strong>Directores Generales<\/strong>, contar\u00e1n sus experiencias REALES, problemas \/ errores y recomendaciones. Por otro lado, intervendr\u00e1 un experto en internacionalizaci\u00f3n, el profesor de ESADE Xavier Mendoza. La sesi\u00f3n ser\u00e1 muy din\u00e1mica y de forma excepcional se realizar\u00e1 en el <strong>Hotel Nazaries. <\/strong><\/p>\n<p>En los \u00faltimos a\u00f1os, especialmente desde 2008, se ha producido un notable incremento en el n\u00famero de empresas espa\u00f1olas que exportan sus productos y servicios a otros pa\u00edses. Sin embargo, las tasas de abandono de la actividad exportadora son tambi\u00e9n muy altas a\u00f1o tras a\u00f1o. Ello pone de relieve la falta de motivaci\u00f3n por parte de algunas empresas (las ventas a mercados exteriores son consideradas una oportunidad puntual), mientras que en otros casos nos encontramos con una preparaci\u00f3n inadecuada. A partir de una breve panor\u00e1mica sobre la evoluci\u00f3n reciente de la actividad de las empresas exportadoras del conjunto de Espa\u00f1a y de Andaluc\u00eda, la ponencia aborda la internacionalizaci\u00f3n de la empresa como una opci\u00f3n estrat\u00e9gica y presenta una serie de recomendaciones para aumentar las probabilidades de \u00e9xito de dicho proceso.<\/p>\n<p><strong>Fecha<\/strong>: 21\/04\/2016<br \/>\n<strong>Hora<\/strong>: 19:00 &#8211; 20:30<br \/>\n<strong>Lugar<\/strong>: Hotel M.A. Nazaries. C\/ Maestro Montero, 12. 18004. Granada<br \/>\n<strong>Idioma<\/strong>: Espa\u00f1ol<br \/>\n<strong>Acto gratuito<\/strong><br \/>\n<strong> Los socios pueden venir acompa\u00f1ados de 3 invitados.<\/strong><\/p>\n<p>M\u00e1s informaci\u00f3n e inscripciones en este <a href=\"http:\/\/www.esadealumni.net\/ea\/alumni_network\/regional_clubs\/eastern_andalusia\/description_future_events?id_evento=320968\">enlace<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El Club Andaluc\u00eda Oriental ESADE Alumni nos invita a participar en la sesi\u00f3n del Programa de Continuidad, titulada &#8220;La internacionalizaci\u00f3n [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":19579,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2467,8],"tags":[340,159,3756,3757,3758],"class_list":["post-19578","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eventos","category-noticias","tag-exportacion","tag-internacionalizacion","tag-internacionalizacion-empresas","tag-oportunidad","tag-retos-internacionalizacion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ESADE: &quot;La internacionalizaci\u00f3n de la empresa: reto y oportunidad&quot; 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