{"id":44405,"date":"2023-09-19T12:15:44","date_gmt":"2023-09-19T10:15:44","guid":{"rendered":"https:\/\/www.ajeandalucia.org\/granada\/?p=44405"},"modified":"2023-09-19T15:06:14","modified_gmt":"2023-09-19T13:06:14","slug":"el-arte-de-emprender","status":"publish","type":"post","link":"https:\/\/ajeandalucia.org\/granada\/2023\/09\/19\/el-arte-de-emprender\/","title":{"rendered":"El Arte de Emprender"},"content":{"rendered":"<p>\u00bfAlguna vez te has preguntado c\u00f3mo las estrategias milenarias pueden aplicarse al mundo moderno del emprendimiento?<\/p>\n<p>Carlos \u00c1lvarez Navas-Parejo, nuestro Presi, desentra\u00f1a las lecciones atemporales del cl\u00e1sico &#8220;El Arte de la Guerra&#8221; de Sun Tzu y nos muestra c\u00f3mo pueden guiar a los emprendedores hacia el \u00e9xito en el mundo empresarial actual. A continuaci\u00f3n, te dejamos una versi\u00f3n reducida:<\/p>\n<p id=\"ember1024\" class=\"ember-view reader-content-blocks__paragraph\">Este verano he tenido la oportunidad de releer dos cl\u00e1sicos de otros milenios: &#8220;El Arte de la Guerra&#8221; de Sun Tzu y &#8220;Los Cinco Anillos&#8221; de Miyamoto Musashi. Estas obras maestras han trascendido el tiempo y las fronteras culturales, y su relevancia contin\u00faa resonando en el mundo moderno, especialmente en el entorno del emprendimiento y la empresa.<\/p>\n<p id=\"ember1025\" class=\"ember-view reader-content-blocks__paragraph\"><strong>\u00bfQu\u00e9 tienen en com\u00fan la estrategia de guerra y el arte del emprendimiento?<\/strong><\/p>\n<p id=\"ember1026\" class=\"ember-view reader-content-blocks__paragraph\">En &#8220;El Arte de la Guerra&#8221;, Sun Tzu despliega una gama de principios estrat\u00e9gicos a lo largo de sus trece cap\u00edtulos que nos gu\u00edan hacia la victoria en el campo de batalla. Por suerte, su sabidur\u00eda trasciende la guerra misma y podemos extraer paralelismos y descubrir valiosas lecciones para afrontar los distintos retos que tenemos los emprendedores, como la penetraci\u00f3n en la cuota de mercado, sobrellevar la incertidumbre, buscar el equilibrio o afrontar el crecimiento, entre muchos otros. Despu\u00e9s de todo, el emprendimiento es una batalla por conquistar un mercado, avanzar y superar a la competencia, y alcanzar el \u00e9xito.<\/p>\n<p id=\"ember1027\" class=\"ember-view reader-content-blocks__paragraph\">Algunos de los trece cap\u00edtulos tratan sobre \u201cLas nueve clases de terreno\u201d o el \u201cAtaque de fuego\u201d, sin duda interesantes y de los cuales podemos sacar conclusiones. Sin embargo, he preferido realizar un resumen con las cinco lecciones claves que entiendo que pueden ser \u00fatiles para los emprendedores:<\/p>\n<p id=\"ember1029\" class=\"ember-view reader-content-blocks__paragraph\"><strong>1. Conoce a tu enemigo y a ti mismo\/a<\/strong><\/p>\n<p id=\"ember1030\" class=\"ember-view reader-content-blocks__paragraph\">La primera lecci\u00f3n del arte de la guerra es que es esencial conocer a tu competencia y a ti mismo\/a. Esto significa conocer tanto sus fortalezas y debilidades como las tuyas. Una vez que tengas una buena comprensi\u00f3n de ambos bandos, podremos desarrollar una estrategia ganadora.<\/p>\n<p id=\"ember1034\" class=\"ember-view reader-content-blocks__paragraph\"><strong>2. S\u00e9 flexible y adaptable<\/strong><\/p>\n<p id=\"ember1035\" class=\"ember-view reader-content-blocks__paragraph\">Hoy m\u00e1s que nunca, la innovaci\u00f3n puede hacer que nos quedemos fuera del mercado si no tenemos la capacidad de adaptarnos. Pensemos en la inteligencia artificial por ejemplo. Adem\u00e1s los empresarios y emprendedores nos encontramos actualmente ante el encarecimiento de las materias primas, un marco jur\u00eddico cambiante, nuevos\u00a0<em>players<\/em>\u00a0globales que aterrizan en nuestro mercado\u2026 Por lo que es tan fundamental contar con una estrategia, como ser capaz de cambiar de rumbo cuando sea necesario.<\/p>\n<p><strong>\u00bfQuieres descubrir m\u00e1s lecciones valiosas y c\u00f3mo aplicarlas en tu camino emprendedor?<\/strong><br \/>\nTe invitamos a continuar leyendo este profundo an\u00e1lisis en nuestro<a href=\"https:\/\/www.linkedin.com\/pulse\/el-arte-del-emprendimiento-asociaci-n-de-j-venes-empresarios-\" target=\"_blank\" rel=\"noopener\"> perfil de LinkedIn<\/a> donde Carlos \u00c1lvarez Navas-Parejo, nuestro Presi de AJE, desgrana m\u00e1s ense\u00f1anzas vitales para todo emprendedor.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfAlguna vez te has preguntado c\u00f3mo las estrategias milenarias pueden aplicarse al mundo moderno del emprendimiento? Carlos \u00c1lvarez Navas-Parejo, nuestro [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":44408,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-44405","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El Arte de Emprender - AJE Granada<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ajeandalucia.org\/granada\/2023\/09\/19\/el-arte-de-emprender\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El Arte de Emprender - AJE Granada\" \/>\n<meta property=\"og:description\" content=\"\u00bfAlguna vez te has preguntado c\u00f3mo las estrategias milenarias pueden aplicarse al mundo moderno del emprendimiento? 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