{"id":12869,"date":"2025-05-13T09:40:18","date_gmt":"2025-05-13T07:40:18","guid":{"rendered":"https:\/\/ajeandalucia.org\/jaen\/?post_type=asociado&#038;p=12869"},"modified":"2026-02-05T13:38:23","modified_gmt":"2026-02-05T12:38:23","slug":"branding-estrategico-pequenas-marcas","status":"publish","type":"asociado","link":"https:\/\/ajeandalucia.org\/jaen\/asociado\/branding-estrategico-pequenas-marcas\/","title":{"rendered":"SPECTRA ESTUDIO"},"content":{"rendered":"<p><strong>Spectra Estudio | Dise\u00f1o, Branding &amp; Comunicaci\u00f3n<\/strong><!--more--><\/p>\n<p>Somos\u00a0<strong>Mar\u00eda y Eli<\/strong>, un t\u00e1ndem perfecto entre creatividad y estrategia. Nos conocimos hace muchos a\u00f1os en Madrid, cuando trabaj\u00e1bamos en distintas \u00e1reas vinculadas al dise\u00f1o para una reconocida marca a nivel nacional. Desde entonces, hemos pasado por distintas marcas, proyectos y estrategias, y tras m\u00e1s de\u00a0<strong>15 a\u00f1os de experiencia<\/strong>, hemos llegado a la misma conclusi\u00f3n:<\/p>\n<p><strong>El branding no debe ser solo para las grandes empresas<\/strong>.\u00a0<strong>Las peque\u00f1as marcas tambi\u00e9n merecen una identidad potente, estrat\u00e9gica y una comunicaci\u00f3n real.<\/strong>\u00a0Pero \u00bfcu\u00e1l es el problema? Que la mayor\u00eda no tiene acceso a agencias que realmente puedan ajustarse a sus necesidades y retos.<\/p>\n<p>Por eso creamos\u00a0<strong>Spectra<\/strong>: un estudio donde\u00a0<strong>el dise\u00f1o, el branding y la comunicaci\u00f3n van de la mano para que las marcas (de todos los tama\u00f1os y presupuestos) no solo se vean bien, sino que realmente conecten y vendan.<\/strong><\/p>\n<p>En <em>Spectra <\/em>ayudamos a peque\u00f1as empresas y marcas emergentes a tener una imagen tan potente como la que puede tener una gran marca.<\/p>\n<p>Nos especializamos en <strong>dise\u00f1o de identidad visual<\/strong>, <strong>branding estrat\u00e9gico<\/strong>, <strong>gesti\u00f3n de redes sociales<\/strong>, <strong>creaci\u00f3n de contenido<\/strong> y <strong>direcci\u00f3n creativa de campa\u00f1as publicitarias y eventos<\/strong>.<\/p>\n<p>Nuestro enfoque es 100 % cercano, creativo y adaptado a cada cliente. Creemos que el buen dise\u00f1o no es solo para las grandes marcas, sino para cualquier negocio que quiera crecer con prop\u00f3sito, conectar con su p\u00fablico y destacar en el mercado.<\/p>\n<p>Con base en Ja\u00e9n y Ciudad Real, trabajamos con marcas de toda Espa\u00f1a.<\/p>\n","protected":false},"featured_media":12942,"parent":0,"template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"categoria-asociado":[441],"class_list":["post-12869","asociado","type-asociado","status-publish","has-post-thumbnail","hentry","categoria-asociado-publicidad-y-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Spectra Estudio | Branding y dise\u00f1o para peque\u00f1as marcas<\/title>\n<meta name=\"description\" content=\"Estudio especializado en branding, dise\u00f1o y comunicaci\u00f3n para peque\u00f1as marcas. 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