{"id":10100,"date":"2023-05-02 14:36:22","date_gmt":"2023-05-02T10:36:22","guid":{"rendered":"https:\/\/www.ajeandalucia.org\/jaen\/?p=10100"},"modified":"2023-05-02T12:36:22","modified_gmt":"2023-05-02T10:36:22","slug":"taller-online-venta-en-entornos-complejos-b2b","status":"publish","type":"post","link":"https:\/\/ajeandalucia.org\/jaen\/2023\/05\/02\/taller-online-venta-en-entornos-complejos-b2b\/","title":{"rendered":"Taller online\u00a0\u201cVenta en entornos complejos &#8211; B2B\u201d"},"content":{"rendered":"<p><strong>Taller online\u00a0\u201cVenta en entornos complejos &#8211; B2B\u201d,<\/strong> organizado en el marco del proyecto <strong>\u201cESCUELA DE EMPRESAS\u201d<\/strong>\u00a0<strong>del IMEFE<\/strong>\u00a0e impartido por <strong>Jes\u00fas L\u00e1zaro Esteban<\/strong> de\u00a0<strong>SECOT <\/strong>que expondr\u00e1,\u00a0con una perspectiva pr\u00e1ctica, c\u00f3mo\u00a0enfrentarse a los retos que suponen el progresivo afianzamiento de las nuevas formas de ventas.\u00a0La venta en un entorno complejo es aquella que precisa la aprobaci\u00f3n de varias personas (t\u00e9cnicos, usuarios, directores financieros, directores de compras, etc.) para que la venta pueda realizarse, normalmente en entornos B2B\u00a0(\u201cbusiness to business\u201d).<\/p>\n<p>Con este taller de Venta en Entornos Complejos, se desarrolla la metodolog\u00eda y las herramientas necesarias para tener las m\u00e1s altas posibilidades de \u00e9xito en el proceso.<\/p>\n<p>.<strong>Dirigido a:\u00a0<\/strong>aut\u00f3nomos, profesionales y pymes en funcionamiento, as\u00ed como a emprendedores y emprendedoras que quieran desarrollar un proyecto empresarial.<\/p>\n<p><strong>TALLER ONLINE \u00a0\u201cVenta en entornos complejos &#8211; B2B\u201d<\/strong><\/p>\n<p><strong>\u25a0<\/strong><strong> D\u00eda:<\/strong> Jueves, 4 de mayo de 2023<\/p>\n<p><strong>\u25a0<\/strong><strong> Hora:<\/strong> 10:00 a 12:00 am<\/p>\n<p><strong>\u25a0<\/strong><strong> Ponentes: \u00a0\u00a0\u00a0\u00a0\u00a0Jes\u00fas L\u00e1zaro Esteban<\/strong> Socio de SECOT Arag\u00f3n.<\/p>\n<p>Profesor de Direcci\u00f3n Estrat\u00e9gica y Entrepreneurship en programas MBA.<\/p>\n<p>Ingeniero El\u00e9ctrico &#8211; Universidad Polit\u00e9cnica Catalu\u00f1a (Barcelona)<\/p>\n<p><strong>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0<\/strong><\/p>\n<p><strong>\u25a0<\/strong><strong> Contenidos del Taller<\/strong><\/p>\n<ul>\n<li>An\u00e1lisis de la oportunidad.<\/li>\n<li>Apertura del cliente.<\/li>\n<li>Desarrollo de la oportunidad de venta.<\/li>\n<li>Estrategia de posicionamiento.<\/li>\n<li>Perfiles de compra en el cliente.<\/li>\n<li>Elementos clave: Identificaci\u00f3n de las personas clave en el proceso de venta.<\/li>\n<li>Alineamiento con las necesidades del cliente &#8211; Oferta.<\/li>\n<li>C\u00f3mo compran los clientes: Resultados &#8211; ganancia.<\/li>\n<li>Generaci\u00f3n de demanda y c\u00f3mo hacerlo.<\/li>\n<li>Desarrollo del perfil de cliente ideal.<\/li>\n<li>Planificaci\u00f3n de ventas. Flujo de ventas &#8211; Ciclo de venta.<\/li>\n<li>Gesti\u00f3n del cambio en el \u00e1rea de ventas.<\/li>\n<li>Relaciones a largo plazo con el cliente.<\/li>\n<\/ul>\n<p><strong>En caso de estar interesado\/a en asistir al taller\u00a0gratuito online<\/strong><strong>,<\/strong><strong>\u00a0confirma asistencia rellenando el formulario que aparece en el siguiente enlace\u00a0<\/strong>\u00a0<a href=\"https:\/\/ecv.microsoft.com\/39Dg7D8x7q\">https:\/\/ecv.microsoft.com\/39Dg7D8x7q<\/a> .<\/p>\n<p><a href=\"https:\/\/www.ajeandalucia.org\/jaen\/wp-content\/uploads\/sites\/9\/2023\/05\/Cartel-Seminario-Secot-Venta-en-entornos-complejos-B2B.pdf\">Cartel Seminario Secot Venta en entornos complejos B2B<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Taller online\u00a0\u201cVenta en entornos complejos &#8211; B2B\u201d, organizado en el marco del proyecto \u201cESCUELA DE EMPRESAS\u201d\u00a0del IMEFE\u00a0e impartido por Jes\u00fas [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":10102,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10100","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Taller online\u00a0\u201cVenta en entornos complejos - B2B\u201d - AJE Ja\u00e9n<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ajeandalucia.org\/jaen\/2023\/05\/02\/taller-online-venta-en-entornos-complejos-b2b\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Taller online\u00a0\u201cVenta en entornos complejos - B2B\u201d - AJE Ja\u00e9n\" \/>\n<meta property=\"og:description\" content=\"Taller online\u00a0\u201cVenta en entornos complejos &#8211; 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