{"id":13858,"date":"2025-11-18 18:16:46","date_gmt":"2025-11-18T16:16:46","guid":{"rendered":"https:\/\/ajeandalucia.org\/jaen\/?p=13858"},"modified":"2026-03-23T16:45:46","modified_gmt":"2026-03-23T15:45:46","slug":"marcas-que-construyen-casa-ronald-malaga","status":"publish","type":"post","link":"https:\/\/ajeandalucia.org\/jaen\/2025\/11\/18\/marcas-que-construyen-casa-ronald-malaga\/","title":{"rendered":"Marcas que Construyen: las empresas que hacen que una familia nunca est\u00e9 sola"},"content":{"rendered":"<p><span style=\"color: #000000\">Una iniciativa solidaria de la Casa Ronald de M\u00e1laga para que m\u00e1s familias de Ja\u00e9n puedan tener un \u201chogar fuera del hogar\u201d mientras sus hijos reciben tratamiento m\u00e9dico.<!--more--><\/span><\/p>\n<p data-start=\"766\" data-end=\"1161\"><span style=\"color: #000000\">En AJE Ja\u00e9n creemos en el poder que tienen las empresas cuando deciden construir algo m\u00e1s que resultados. Por eso, compartimos la iniciativa <strong data-start=\"926\" data-end=\"953\">\u201cMarcas que Construyen\u201d<\/strong>, un programa de la <strong data-start=\"973\" data-end=\"998\">Casa Ronald de M\u00e1laga<\/strong> que invita a las empresas a formar parte de un proyecto social real, cercano y con un impacto directo en familias de toda Andaluc\u00eda.<\/span><\/p>\n<p data-start=\"1163\" data-end=\"1419\"><span style=\"color: #000000\">La Casa Ronald ofrece alojamiento gratuito a familias con hijos enfermos que necesitan recibir tratamiento en el <strong data-start=\"1287\" data-end=\"1326\">Hospital Materno Infantil de M\u00e1laga<\/strong>. Un lugar que se convierte en su refugio, su estabilidad y su hogar cuando m\u00e1s lo necesitan.<\/span><\/p>\n<p data-start=\"1421\" data-end=\"1614\"><span style=\"color: #000000\">Desde su apertura, ha acompa\u00f1ado a <strong data-start=\"1456\" data-end=\"1481\">m\u00e1s de 1.650 familias<\/strong>, y cada a\u00f1o atiende a m\u00e1s de <strong data-start=\"1511\" data-end=\"1534\">100 nuevas familias<\/strong> que no podr\u00edan afrontar econ\u00f3micamente un alojamiento prolongado lejos de casa.<\/span><\/p>\n<h3 data-start=\"1616\" data-end=\"1665\"><span style=\"color: #000000\"><strong data-start=\"1620\" data-end=\"1665\">\u00bfPor qu\u00e9 es importante para las empresas?<\/strong><\/span><\/h3>\n<p data-start=\"1666\" data-end=\"1706\"><span style=\"color: #000000\">Ser una <em data-start=\"1674\" data-end=\"1695\">Marca que Construye<\/em> significa:<\/span><\/p>\n<ul data-start=\"1707\" data-end=\"2095\">\n<li data-start=\"1707\" data-end=\"1749\">\n<p data-start=\"1709\" data-end=\"1749\"><span style=\"color: #000000\">Generar impacto social real y medible.<\/span><\/p>\n<\/li>\n<li data-start=\"1750\" data-end=\"1834\">\n<p data-start=\"1752\" data-end=\"1834\"><span style=\"color: #000000\">Impulsar la cultura interna de tu empresa (equipo m\u00e1s comprometido y orgulloso).<\/span><\/p>\n<\/li>\n<li data-start=\"1835\" data-end=\"1903\">\n<p data-start=\"1837\" data-end=\"1903\"><span style=\"color: #000000\">Reforzar tu reputaci\u00f3n y la confianza de clientes y proveedores.<\/span><\/p>\n<\/li>\n<li data-start=\"1904\" data-end=\"1966\">\n<p data-start=\"1906\" data-end=\"1966\"><span style=\"color: #000000\">Contribuir a los Objetivos de Desarrollo Sostenible (ODS).<\/span><\/p>\n<\/li>\n<li data-start=\"1967\" data-end=\"2001\">\n<p data-start=\"1969\" data-end=\"2001\"><span style=\"color: #000000\">Acceder a beneficios fiscales.<\/span><\/p>\n<\/li>\n<li data-start=\"2002\" data-end=\"2095\">\n<p data-start=\"2004\" data-end=\"2095\"><span style=\"color: #000000\">Y sobre todo\u2026 <strong data-start=\"2018\" data-end=\"2094\">dar a una familia la tranquilidad que necesita en su momento m\u00e1s dif\u00edcil<\/strong>.<\/span><\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2097\" data-end=\"2412\"><span style=\"color: #000000\">Adem\u00e1s, la aportaci\u00f3n del programa se destina \u00edntegramente a cubrir un coste esencial: la electricidad de la Casa Ronald. Algo tan b\u00e1sico como la luz permite que las familias tengan habitaciones confortables, zonas comunes seguras y, en algunos casos, el funcionamiento de equipos m\u00e9dicos esenciales para los ni\u00f1os.<\/span><\/p>\n<h3 data-start=\"2414\" data-end=\"2446\"><span style=\"color: #000000\"><strong data-start=\"2418\" data-end=\"2446\">Tres formas de colaborar<\/strong><\/span><\/h3>\n<p data-start=\"2447\" data-end=\"2495\"><span style=\"color: #000000\">Las empresas pueden unirse seg\u00fan su capacidad:<\/span><\/p>\n<ul data-start=\"2496\" data-end=\"2595\">\n<li data-start=\"2496\" data-end=\"2527\">\n<p data-start=\"2498\" data-end=\"2527\"><span style=\"color: #000000\"><strong data-start=\"2498\" data-end=\"2513\">Marca Amiga<\/strong> \u2192 100 \u20ac\/mes<\/span><\/p>\n<\/li>\n<li data-start=\"2528\" data-end=\"2560\">\n<p data-start=\"2530\" data-end=\"2560\"><span style=\"color: #000000\"><strong data-start=\"2530\" data-end=\"2546\">Marca Aliada<\/strong> \u2192 250 \u20ac\/mes<\/span><\/p>\n<\/li>\n<li data-start=\"2561\" data-end=\"2595\">\n<p data-start=\"2563\" data-end=\"2595\"><span style=\"color: #000000\"><strong data-start=\"2563\" data-end=\"2578\">Marca Socia<\/strong> \u2192 10.000 \u20ac\/a\u00f1o<\/span><\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2597\" data-end=\"2739\"><span style=\"color: #000000\">Todas las modalidades incluyen visibilidad, acciones de voluntariado corporativo, beneficios fiscales y un plan de comunicaci\u00f3n personalizado.<\/span><\/p>\n<p data-start=\"2879\" data-end=\"2973\"><strong data-start=\"2882\" data-end=\"2913\"><span style=\"color: #000000\">Conoce el programa y s\u00famate:<\/span> <span style=\"color: #ff0000\">\u00a0<a style=\"color: #ff0000\" href=\"http:\/\/ajeandalucia.org\/jaen\/wp-content\/uploads\/sites\/9\/2025\/11\/PROGRAMA-MARCAS-QUE-CONSTRUYEN.-CASA-RONALD-MA_LAGA._compressed-1.pdf\">PROGRAMA<\/a><\/span><\/strong><\/p>\n<p data-start=\"2879\" data-end=\"2973\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-13861\" src=\"http:\/\/ajeandalucia.org\/jaen\/wp-content\/uploads\/sites\/9\/2025\/11\/mchappyday25_octavillacs-Pagina-1-222x300.jpg\" alt=\"\" width=\"222\" height=\"300\" srcset=\"https:\/\/ajeandalucia.org\/jaen\/wp-content\/uploads\/sites\/9\/2025\/11\/mchappyday25_octavillacs-Pagina-1-222x300.jpg 222w, https:\/\/ajeandalucia.org\/jaen\/wp-content\/uploads\/sites\/9\/2025\/11\/mchappyday25_octavillacs-Pagina-1-758x1024.jpg 758w, https:\/\/ajeandalucia.org\/jaen\/wp-content\/uploads\/sites\/9\/2025\/11\/mchappyday25_octavillacs-Pagina-1-768x1037.jpg 768w, https:\/\/ajeandalucia.org\/jaen\/wp-content\/uploads\/sites\/9\/2025\/11\/mchappyday25_octavillacs-Pagina-1-1137x1536.jpg 1137w, https:\/\/ajeandalucia.org\/jaen\/wp-content\/uploads\/sites\/9\/2025\/11\/mchappyday25_octavillacs-Pagina-1-1517x2048.jpg 1517w, https:\/\/ajeandalucia.org\/jaen\/wp-content\/uploads\/sites\/9\/2025\/11\/mchappyday25_octavillacs-Pagina-1-600x810.jpg 600w, https:\/\/ajeandalucia.org\/jaen\/wp-content\/uploads\/sites\/9\/2025\/11\/mchappyday25_octavillacs-Pagina-1.jpg 1601w\" sizes=\"auto, (max-width: 222px) 100vw, 222px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Una iniciativa solidaria de la Casa Ronald de M\u00e1laga para que m\u00e1s familias de Ja\u00e9n puedan tener un \u201chogar fuera [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":13861,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[8],"tags":[],"class_list":["post-13858","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marcas que Construyen: iniciativa solidaria junto a Casa Ronald<\/title>\n<meta name=\"description\" content=\"\u201cMarcas que Construyen\u201d iniciativa solidaria de Casa Ronald M\u00e1laga para apoyar a familias de Andaluc\u00eda.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ajeandalucia.org\/jaen\/2025\/11\/18\/marcas-que-construyen-casa-ronald-malaga\/\" 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